GS1
GS1 UK envision a world where a consumer can scan a barcode (much like a QR code) which would take them to a webpage that details very clear information about the product. This campaign, ‘Feed Us The Facts', is looking at food allergies in view of Natasha’s law coming into effect. Natasha’s law is a new piece of legislation that will make it a legal requirement for all food retailers and operators to display full ingredient and allergen information on every food item they sell. As part of the campaign, I helped GS1 UK to launch a campaign landing page, a ‘Feed Us The Facts’ logo, a lead image, an infographic and some educational animations to go on social.
Art Direction | Design | Animation
A brand identity and a landing page in order to educate users about the 'Feed us the Facts' initiative.
A landing page and set of infographics was created to educate about the initiative.
A set of animated social posts was created to educate users about recent allergy stats.
An allergy map of the UK was created to educate users about recent allergy stats.
