Belonging Forum
The Belonging Forum was founded by Kim Samuel, an activist, author, educator, and leading voice in the global movement for belonging. Kim is the founder of the Samuel Centre for Social Connectedness, a global organisation that has been partnering with leading advocacy groups and research organisations to combat social isolation and build belonging around the world since 2017. The Belonging Forum aims to understand the crisis of social isolation and loneliness and connect people and partners to create real and practical solutions.
I've developed several creative directions for the new brand identity of the Belonging Forum.
The final identity has then gone live on the thebelongingforum.com website.
Creative Direction | Identity Design
This final logo focuses on togetherness and inclusivity, featuring diverse people shapes that suggest the 'B' in 'Belonging'.
Prior to deciding on the final logo option, three unique identity concepts were pitched to the client.
This typography based logo option is a bold approach to showing togetherness whilst still retaining individualism.
I have also tested a geometric approach to the topic, using shapes and a bold colour palette.
This logo and icon option inspired the final execution.
