Merlin
The Merlin App is a new way to save up for your pension. It's about bringing essential financial options (namely pensions) to the masses and creating long-lasting, healthy and resilient habits for personal finances. The Merlin App helps you to invest in your future without even realising it and gives you all the tools to make it happen. Kicking off the project with a brand workshop, I found out exactly what the visual tone of voice should be for this innovative startup and created a distinctive brand identity, tool kit as well as a set of social and animated templates to pass on to the internal design team for future asset creation.
Creative Direction | Positioning | Identity Design | Art Direction
The new identity is symbolic for the ever-evolving individual and a pension that always keeps up with the customer's life.
New icons were created as part of the new identity to live in-app and as part of social content designs.
A set of templates was created for social posts, reels and stories.
Branding guidelines were created briefing how to use the new identity.
