The Cranleigh Show
The Cranleigh Show is one of the most famous country shows in Surrey, United Kingdom. Established in 1946, The Cranleigh Show is, quite simply, a celebration of rural life and the communities which live it. In order to attract a younger audience and specifically families who are moving to the area from nearby London, the organisers have commissioned me to created a fresh brand identity for the show.
Vintage with a modern twist, the new identity is using a retro inspired icon, a contemporary typeface, and a punchy colour palette. The visuals are distinctive, fun, and family friendly and reflecting the uplifting experience of the show.
Brand Positioning/ Brand Identity / Design / Art Direction
The new identity is using a retro inspired icon and a modern, non serif typeface.
A set of brand guidelines was created to pass on to the show committee.
On-site signage templates and show posters were created to promote the show.
