Demond Gems
Demond Gems Inc is a Miami based company speacialising in buying and selling gems and diamonds. Working alongside the company founder, I have developed a new brand identity and delivered a suite of logo, icon and branding guidelines assets. The logo design is taking inspiration from the sparkle of gem stones and precious metals. I have incorporated a graphical hint to a sparkle within the logo and icon and used a classic but modern looking serif font to keep the typography refined.
Creative Direction | Identity Design
A set of branding guidelines was created to detail out how to use the new brand identuty in practice.
