Performance Marketing Logo
Pernod Ricard UK launched a new Performance Marketing department and tasked me with the design of their new logo and icon. The logo represents growth and increased performance through simple iconography and is designed within the blue palette of the Pernod  Ricard master brand.
Identity Design
I have designed multiple logo and icon options and the in-house team selected one to proceed with.  
The logo utilises a simple marketing symbolising growth and the Pernod Ricard master brand palette of blues.