Mike Klein
For more than 20 years, Mike Klein has been challenging traditional communication thinking and creating simpler, data-based solutions. Today, Mike works with organisations and communication leaders on both sides of the Atlantic – focusing on sharpening their messaging and increasing their effectiveness. Working with Mike, I developed a personal brand which features a distinctive logo and icon as well as a strong colour palette and font combination to be used across socials and to shape the look of his website.
Creative Direction | Positioning | Identity Design
The new icon brings across the idea that the key influencer isn't always the person at the top of the hierarchy. It's a theme that is woven heavily into Mike's content and approach. Equally, the off centre dots form a minimal arrow symbol.
Final logo options and a style guide for the new identity were delivered to the client.
The new identity was then applied to the website design.
Several concepts were pitched to the client after the initial meeting.
