Sally Hansen Trends
The Coty owned US brand Sally Hansen largely evolves around nail design trends and whilst working for the London agency Cult London I have art directed several campaigns across the brand's different product ranges. Each campaign was inspired by the properties and colours of the particular nail varnish range and some campaigns were created for seasonal events such as Christmas and Halloween. Assets created included POS and social assets, website banners and social videos.
Creative | Art Direction | Design
Photography: David Newby | Styling: Rachel Thomas Davies | Hair & Makeup: Annelie  Bystrom-Turner | Manicure: Kimberley Nkosi
Each of the varnishes within the Chrome range has a chameleon effect, so takes on a different shade depending on the angle. In a series of animated assets, and true to the idea of 'Turning on the Chrome', boring everyday objects become chromatic. To shoot, a holographic foil was used to infuse an otherworldly galactic feel into the Chrome set.
"Marina came on to work on a large project delivery for us. From day one she exhibited a passion and energy - and good humour - that lasted throughout. She is incredibly diligent, professional and quite frankly excellent. She was wonderful to have at the agency."
Cat Turner | CEO and Co-founder Cult Ldn
Still life shots were created to be used as instagram posts, showing the process of applying the Chrome nail polish.
The Xtreme varnish range by Sally Hansen is heavily led by the latest styling and fashion trends. I have art directed the shots for this bold and colourful creative campaign which portrays our heroine as an adventurous style icon who always finds the right backdrop to put herself in the spotlight. Shot in a studio using various creative backdrops, the photography is as bold as the model's attitude.

Graffiti art: Cosmo Sarson
The campaign key photography was used across in-store POS and online.
Set in a beautiful location house in front of a stylish fireplace, this Christmas campaign features an untraditional, candy coloured look and feel with simple Scandinavian style deco. The emphasis is on the fabulous nail varnish gift sets and a spoilt girl having fun unwrapping them impatiently.
The campaign key photography was used across in-store POS and online. Additionally, GIF inspired posts and still life posts were created for social media.
Color Therapy is a nail polish range which not only features gorgeous colours but also cares for nails. This campaign is based on the idea of indulging and unwinding in your own way - by shutting the bathroom door and having a bathroom 'Therapy' session using Color Therapy. Shot in a gorgeous Victorian location house within an elegant bathroom setting, this campaign consists of mesmerising cinemagraphs as well as a set of product and application stills for use on social media - capturing the indulgent Colour Therapy mood.
Mesmerising cinemagraphs were created to be posted on social.
Still life social posts featuring the products within the range were created.
For Insta Dri, Sally Hansen's quick-drying varnish range, we shot a campaign in New York following two female models whilst they are getting ready to start their day.
Social posts featuring nail varnish shade names and POS displays were created using the campaign imagery.