19 Crimes Shiraz
The 19 Crimes wine brand is inspired by the history of British convicts transported to Australia and the culture they built in the frontier penal colony. I produced a suite of social assets for the Shiraz range using the brand's distinctive dark and rough brand look & feel and designing customised lock up's and brand messaging across the target markets including Sweden, hence the "Nyhet" for "New".
Art Direction | Design | Animation
A set of animated assets for social were created to push the Shiraz sales across the world.
"Nyhet" means "New" in Swedish and the customised roundel was used for the launch of 19 Crimes Shiraz in the Swedish market.
