Estée Lauder Double Wear
Working in a creative team with a copywriter from initial pitch phase, I have art directed a campaign that celebrates female confidence and is both intimate and high-end. As part of the campaign, the three talent-led, documentary films were shot featuring three female influencers including journalist Pandora Sykes, musician Izzy Bizu and adventure blogger Sophie Radcliffe, following them in their day-to-day activities. By shooting bespoke stills featuring the influencer's personal foundation shade and unique props, we ensured that each image sequence can be identified with one of the influencers. Finally, I have created guidelines for the campaign rollout across digital, including stills, campaign microsite, social assets and digital advertising.
Creative | Art Direction | Design
Photography: Andy Parkington |  Styling: Nina Sobers
A series of films was created to sit across social channels celebrating confidence through the stories of three influencers. ​​​​​​
Using influencers, bespoke content was shot to cover every product in the range and every shade of the foundation. The content was used for an extensive social campaign as well as a microsite which featured a shade finder. The three influencers were journalist and podcaster Pandora Sykes, musician Izzy Bizu and adventurer and blogger, Sophie Radcliffe.
A set of stills was shot using the foundation in distinctive shades for each of the influencers.  We also used props symbolising each of the influencer's occupation. The shots were used to create banners and social carousels. I created a detailed shooting guide prior to the shoot to brief the team.
The social campaign ran in three stages: sampling activity, main campaign with bespoke assets and up weight sampling activity with bespoke assets.
A style guide was created to ensure smooth rollout across digital, including stills, campaign microsite, social assets and digital advertising.