Bryan O'Keeffe
100 Day Challenge
Bryan O'Keeffe, an influencer and weight loss coach known for shedding 137 pounds in seven months, gained fame by surprising his family and friends after relocating to a remote village. With a significant online following, including 200k on TikTok and 100k on Instagram, he sought to revive his declining Instagram audience by launching a 'Quest to lose 25kg in 100 days' challenge in 2024. I created a campaign logo and visual elements for his CapCut app reels, along with an art direction guide outlining content shooting styles, colour schemes, and props.
Art Direction | Design | Animation
I pitched three campaign logo and typography versions to Bryan and he selected this final option.
The new logo and other elements were supplied on a green screen and were used to edit reels in CapCut app.
I supplied a comprehensive art direction guide outlining content shooting styles, colour schemes, and props.