YBS 'Puzzle'
We live in uncertain times. This campaign I've created for Yorkshire Building Society makes a point of solving the financial puzzle to put your mind at piece. Literally. Taking inspiration from the retro children's puzzle game, the visuals create a recognisable brand campaign which works across various channels, from OOH and social to in-branch and newspaper ads (incl. placements in The Guardian and The Daily Telegraph, just to name a few).
Art Direction | Design | Animation
Digital out of home ads were created using the puzzle visuals.
A suite of social assets and newspaper ads were created to promote the campaign across channels.
In-branch posters were created to promote the campaign inside the bank branches.
A set of animated HTML banners were created alongside paid social ads.