Wella Professionals Social
Wella Professionals is the leading education partner for salons and hair dressers and is a trendsetter when it comes to hair color. In order to make Wella's social content more relevant, engaging, educational and inspiring, and working close with the client in numerous ideation workshops, I have developed a distinctive social identity for this iconic brand. The
content is educationally relevant whilst staying fun for social. The Instagram feed follows an ever changing hair colour palette and utilises a set of recognisable behaviours and assets such as hair colour formula swatches, pack shots, mood images, before and after transformations and how to videos.
Creative | Art Direction | Design
"I have worked with Marina on a variety of creative projects. She is an amazing creative; independent, innovative and industrious. We have benefited from both her strategic thinking and her ability to integrate seamlessly with our perm team."
Matthew Lyall | Head of Design 1000Heads
A cohesive Instagram visual identity focusing on the 9 Grid was created. The 9 grid consists of a recognisable pattern including before/after posts, colour formula posts, product posts, mood images, pride and process posts as well as above the line campaign imagery.
Initiative social campaigns are created regularly to launch new products and features.
A set of Pinterests board templates was designed including how to pins for selected looks and pins promoting product needed to achieve trend looks.
How to videos were shot showing look Before and Afters and I developed a set of global art direction guidelines to be used by production companies to recreate similar content.
A How To shoot guide deck was created to pass on to the in house teams across the globe.
