NOMO Big Deal
I helped NOMO, the UK’s number one free-from chocolate brand, to launch its first ever ATL campaign aptly called 'Big Deal'. Running across the UK in two bursts, the campaign spans rail transvision in national stations and national POS OOH in Tesco, Sainsbury’s and Waitrose as well as social and digital across both paid and organic media. It highlights the huge impact that NOMO has on people, particularly those with allergies and intolerances, by giving them a chocolate bar that is as delicious as milk chocolate. Created with Big Appetite Studios in Seattle via a remote shoot, the campaign captures the warmth and humour of NOMO whilst putting the product front and centre in all its brilliance.
Art Direction / Design
A set of out of home ads was created using the 'little people' imagery shot by Big Appetite Studios.
Static and animated social assets made up a big part of the campaign online, in keeping with NOMO's humorous tone of voice.