Humatica Whitepapers
Humatica is a specialist advisor for Organizational Effectiveness in Private Equity. For their website blog section, Humatica was in need of a set of interactive digital whitepapers highlighting their proposition. I have pitched the new look and feel and designed the layout including graphs and a set of sourced stock images.
To make the whitepapers less corporate and more relatable, surfing related black and white imagery is used throughout the section title pages as an analogy to company culture. Social assets were also created to draw attention to the whitepapers.
Art Direction | Design
